UGC By Soph

    UGC Creator, Perth, Australia

    Sophie Williamson

    I create content that brings products and experiences to life in a way that feels natural, genuine and worth watching.

    Sophie Williamson, UGC creator, in a styled setting
    Work with meView work
    3+ YEARS
    Creating for brands
    7
    Categories covered
    20+
    Brands worked with
    1.5M+
    Views across social content
    Sophie Williamson, UGC creator, in a styled setting

    Trusted by 20+ brands

    Selected work

    The Content

    Choose your industry to see content relevant to your brand. Or, browse a little bit of everything.

    In market

    Real content. Running in real campaigns.

    A selection of my UGC used by brands across paid advertising.

    Stills

    Product photography

    Activewear product photography, styled fitness apparel in natural lightProduct photography still, soft natural light on a styled surfaceProduct photography still, warm tones and minimal propsProduct photography still, close detail shot with textureProduct photography still, flat lay compositionProduct photography still, product in a lived in settingProduct photography still, clean studio framingProduct photography still, lifestyle context with handsProduct photography still, muted palette and shadow playProduct photography still, editorial styling on a neutral backdrop

    Results

    What brands said

    Hello Sophie, the video is soso good! I'm really excited for this one. It was a pleasure working with you and I hope we get to collaborate again soon :) Thank you!
    d'alba piedmont
    You are a star, Sophie!! Our team absolutely loved the content. Nothing but praises from our team. Approval on all ends! I defs have you in a line up if ever we have another collaboration coming up.
    Lifely
    Hi Sophie, Happy Friday! ๐Ÿ˜Š Thank you so much for sending this through - you always create the best content ๐Ÿ˜ When are you available to collab on this?! So excited for everyone to see!
    Supplement Mart
    It was a pleasure having you visit our restaurant! You were very organized, and it was amazing working with you. We saw great engagement, and potentially hundreds of new customers after they saw your video. Your honest feedback and appreciation really stood out, and we truly appreciate the efforts and support you've provided us. โค๏ธ
    My Grill Friend

    About

    Real products,
    real reactions

    Sophie in her home environmentMy dachshund relaxing in a velvet dog bedLounge room with timber coffee table, woven media console and sheer curtainsLounge room with neutral linen sofa and warm natural light

    Hellooo, I'm Soph, An Australian UGC creator with a love for creating content that feels natural, engaging and genuinely enjoyable to watch (because I genuinely do love creating it!).

    My content style is very much "show me, don't sell me" (in the best way!) Whether I'm styling a new piece of furniture in my home, testing a skincare product, sharing an experience or incorporating a product into my everyday routine, I want the viewer to actually picture themselves experiencing it too.

    Having worked across home & lifestyle, beauty, health & wellness, hospitality and pet content, I'm comfortable creating across a range of styles from aesthetic product videos and satisfying unboxings to genuine reviews, voiceovers, talking-to-camera content, tutorials, transformations and ad-focused creative.

    I also have access to a range of natural filming environments, including my home, makeup studio and everyday lifestyle settings, as well as my very willing (most of the time ๐Ÿ˜‚) miniature dachshund, Stormi, for pet-friendly campaigns.

    But pretty visuals are only part of it. I understand how to hook attention, communicate a product's benefits without sounding scripted, and turn a brand brief into content that people actually want to keep watching.

    A little extra about me, outside of UGC, I'm also a full-time bridal & event makeup artist and qualified beautician, so beauty and skincare have been part of my professional world for years. This gives me an added understanding of product application, skin prep, makeup performance and what consumers actually look for in their beauty products.

    Most importantly, I genuinely care about the content I deliver. I take the time to understand the brand, the product and who we're speaking to, so every piece still feels like your brand just through my creative lens. ๐Ÿค

    • From brief to final cut: I shoot, edit and voice every video myself, keeping the creative consistent every step of the way.
    • 3+ years creating for brands, from one-off campaigns to ongoing monthly partnerships.
    • 1.5M+ combined views across content created for brands and my own social platforms.
    • Content brands keep using: my videos have been used across paid advertising campaigns for months at a time.
    • I understand what makes people stop scrolling, from the opening hook and pacing to the visuals, messaging and overall story.

    In numbers

    Content people don't just watch... they save, share and come back to.

    Real engagement from posts and ads, screenshots captured live from the platforms.

    Engagement screenshot showing views and likes on a posted videoEngagement screenshot showing comment section and reachEngagement screenshot showing watch time and sharesEngagement screenshot showing follower growth after a postEngagement screenshot showing saves and profile visitsEngagement screenshot showing high completion rateEngagement screenshot showing viral reach on a single clipEngagement screenshot showing sustained engagement over timeEngagement screenshot showing views and likes on a posted videoEngagement screenshot showing comment section and reachEngagement screenshot showing watch time and shares

    Beyond the views

    Content with real results behind it.

    Beyond views and saves, my experience also includes long-term paid content usage and creator partnerships with measurable, tracked sales.

    KTP / Keep That Pump logo
    KTP / Keep That Pump
    A$17K+
    in just 6.5 months
    Attributed net sales

    Generated through my ongoing KTP creator partnership, tracked through my individual affiliate link and discount code.

    3 Feb โ€“ 20 Aug 2026

    Supplement Mart logo
    Supplement Mart
    A$17,008.80
    Tracked sales

    Tracked across two consecutive affiliate platforms throughout my ongoing Supplement Mart partnership.

    The numbers are only part of the story.

    Good content should do more than look good. I love seeing mine turn into saves, shares, clicks and real purchasing action.

    Get in touch

    If you've made it this far, we should probably chat!

    Tell me what you're working on, what you have in mind, or even just the product you'd love some fresh content for. I would LOVE to hear about it.

    TELL ME ABOUT YOUR PROJECT โ†’

    Soph xx